The Geelong Design Collective

One of my final university projects involved the Geelong Design Collective, a group focused on uniting designers to share, educate, and inspire through events who required branding that reflected their vision and values. As a small but growing organization within the Geelong region, the brand needed to resonate with a diverse audience of design and creative practitioners, industry representatives, educators, and students aged 18-55.

The resulting brand identity captured the collective's passion for design and fostered connections among like-minded individuals across the G21 region.