Pedigree Paper

Ball & Doggett, Australia’s largest distributor of printable materials, launched Pedigree Paper to target the DIY market. This university brief was to create a clean, fresh, and modern brand that aligns with Ball & Doggett’s guidelines while standing out. Aimed at a diverse audience, including DIY enthusiasts, event planners, and professionals in various industries, the brand needed to appeal to both one-off and recurring customers. The result was a versatile brand identity that seamlessly integrated with the parent company’s aesthetic while capturing the DIY spirit.