Velocity Points Millionaire

This campaign was a competition run with Velocity, giving members the chance to win 3 million Flybuys points and 3 million Velocity points. It encouraged members of both programs to engage and transfer their Flybuys points to Velocity, creating mutual value for both partners. Working with campaign imagery supplied by Velocity, I combined Flybuys and Velocity brand elements to create a cohesive visual identity that balanced engaging creative with clear communication. The competition helped educate members on the value of the partnership while driving stronger engagement across both programs.