Coles Collectables

Multiple times a year, Flybuys partners with Coles to deliver its iconic Collectables campaigns, a program that has given away more than 47 million kitchen items to date.. Members earn credits through their grocery shop, redeemable for exclusive products, responding to research showing more than half of Coles customers rely on points and loyalty programs to save on their weekly shop. The collectables drive engagement for both partners and give Coles a consistent competitive edge. Working from campaign imagery and messaging supplied by Coles, I adapted the creative to Flybuys' brand and design system, then extended it across a range of touchpoints. Member engagement, in the Flybuys app and in-store, remains extremely high during these campaigns.