The Remarkable Trolley

A large pop-up campaign at Westfield Southland that invited members to bring a 'regular' item purchased from a Flybuys partner and watch it transform into something 'remarkable.' A member might place a can of tuna bought at Coles on one side of the trolley and receive headphones from the Rewards Store on the other, making the value of the partner network tangible in a single, physical gesture. I designed the campaign lock-up, the skin of the build, and the supporting marketing collateral, turning an abstract loyalty concept into something members could see, touch, and immediately understand. The activation was well received, with strong member engagement reinforcing the value of the program and partner network and the content gathered on the day will live on as educational marketing material for the program.