Bunnings Money Off Your Shop

This project supported the national launch of a new partnership between Flybuys and Bunnings, allowing members to redeem their Flybuys points in-store for money off their Bunnings shop. The campaign aimed to create smarter, more rewarding shopping experiences and increase the everyday value of the program. I designed the digital marketing collateral for the campaign, including eDM, web, app, and social assets, and supported the copy for the campaign mechanics. The launch strengthened the partnership between Flybuys and Bunnings and was well received by members: 87% of those who tested the new system found it easy to use, and 63% said they'd shop at Bunnings again if they could use their points.