Pedigree Paper

Ball & Doggett, Australia's largest distributor of printable materials, launched Pedigree Paper to target the DIY market. This university brief called for a clean, fresh, and modern brand that aligned with Ball & Doggett's guidelines while standing apart from the parent company. Aimed at DIY enthusiasts, event planners, and industry professionals alike, the identity needed to appeal to both one-off and recurring customers. I designed the logo, brand guidelines and print assets, resulting in a versatile identity that captured the DIY spirit while staying true to Ball & Doggett's broader aesthetic.